Our Values & Mission

We live & breath our values

At Poolwerx, our values are our DNA. They are implanted in every fiber of our brand. They’re what we stand for and what we want to be known for. They form the basis for how we treat others and how we want to be treated ourselves. They’re the behaviors we see as most important when we communicate, interact and conduct relationships with our Franchise Partners, suppliers and clients.

People first…always

Our people are our first priority, our first concern and our greatest strength. They include our Franchise Partners and their families and staff, our franchise support staff, our suppliers and our clients.

Do the right thing

We all know what “the right thing” is – we just need to do it. This is about acting with integrity in our dealings and showing respect to our brand and to one another. It’s about being honest, direct and trustworthy.

Find the better way

As a franchise system, we constantly strive to improve everything we do. We invest in improving and refining our professionalism, ourselves and our brand. This value is at the heart of our innovation and initiative – we strive to be the best!

Dare to succeed

As an extended community of entrepreneurial small business people, we rely on courage to succeed, to overcome adversity and to constantly rekindle our passion for our brand and our clients. By daring to succeed, we make things happen.

Energize

We add positive energy to the Poolwerx brand through supporting one another to be resilient and consistent. We take responsibility, learn from mistakes and strive to be part of the solution as we look forward, not back.

Poolwerx are America's trusted Pool Care Experts. Whether we’re poolside at your home or helping you in-store, you can always count on friendly advice, expert knowledge, and top-quality products from leading brands. We’ll keep your pool healthy, sparkling, and ready for unforgettable backyard memories.

In the community

poolwerx news

New Neighborhood Pool Store Opens its Doors in Mansfield

Poolwerx is the largest global pool retail and service franchise company and by diving into the US market, Poolwerx has quickly become America’s premier pool service and retail franchise. Now, Poolwerx is pleased to announce that two new Mansfield business owners have been added to the Poolwerx family in the Dallas-Fort Worth area. Located inside The Commons at Walnut Creek Shopping Center, Poolwerx Mansfield will serve its area with quality pool supplies and pool service. This new addition marks territory #353 in the Poolwerx network.

Poolwerx Teams up with Goldfish Swim Schools & Aqua Tots During Learn2Swim Month

Drowning is the nation’s leading cause of death for children under the age of four. Swim lessons can reduce the risk of childhood drownings by 88%, according to the National Institutes of Health. Beginning April 1, 2024, also known as April Pools Day, Poolwerx is teaming up with Goldfish Swim School and Aqua Tots Swim Schools to focus on the importance of water safety and drowning prevention and education for both parents and children by offering free introductory swimming lessons, where available, to children 4 months to 12 years of age.

Poolwerx Gains Two Entries on the Exclusive AQUA 100 List

Poolwerx Forest Lane, Poolwerx Union Hills and Poolwerx Beaches are among 10 US pool and spa retailers honored for industry excellence.

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